Google it

“Google it”, “search for it on Google”, “log on Google and see what it says” etc… Google is like any other giant company that was able to establish itself in its industry and more specifically in its sector: search engine. Besides the fact that it has written its name in one of the most sexy ways by replacing its O’s with Pamela Anderson’s assets, Google was able to impose itself as well in terms of relevancy and importance.

Three facts about Google: Google is a highly useful search tool, a globally understood word that needs no translation just like Coca Cola and a revolutionary workplace.

First of all, as a tool, Google imposed itself as the ultimate search engine that provides us (web surfers) with the largest data possible by only typing a word or more. With a mouse click, we are linked to tens of pages that are discussing or treating our “word” in a way or another. It is so powerful, that probably its competitors (if any) have to go through them to complete effectively their search. Its great performance is not only limited to the searching sector in which it is firmly holding a 90% market share, but it also has a wide variety of application/tools that are as well highly useful: As a matter of example, Google maps, can provide its users with very accurate data by only entering a location, and gives exact direction by car, by walk, or by public transportation. I personally could not wish for a better system.

From a marketing point of view, Google, just like Kleenex, Kotex created a halo around its name and became a clear definition in the mind of any computer user. The informatics giant did not only excel in fulfilling its main purpose/task but also positioned itself as the main source of reliable information and reachable by anyone. At the moment, Google is used as a verb to define an action: “search for it on Google”: it’s now as simple as “Google it”. As my boss used to say: “I am very smart! Me and my dear friend Google and I can answer any question”.

From human resource, hence the most important asset, Google created “a very comfortable workplace” where people are encouraged to work on what they think it’s important in an entrepreneurial way. As most of Human resource employees acknowledge, but hardly apply, “people are the most important resource”. Google managed to apply it. The workplace is colorful not only in the absolute term of colors, but also of cultures, thoughts, ideas, experiences, backgrounds… And by securing a healthy work environment, Googlers are motivated to keep their company at the top where it’s and belongs. Their positive input is an asset by itself.

In summary, Google is a highly performing company and successful in terms of search engine or any other tool it has created. Its performance allowed it a strong positioning and is being referenced to as the most reliable search source. Google is a marketing success that all brands with no exception wish to have their strength, where its name is a definition for a specific action. It has also applied hence revolutionized the usual workplace to motivates its employee for a high level performance. In total:a simple success.